If you've found yourself mystified by a new meme, or swarmed by pre-teens at Sephora, you might have experienced the whirlwind that is Generation Alpha.
The last of Generation Alpha will be born in 2024, and their generation started in 2010 — making the oldest Gen Alphas 14 this year. As they grow older, they're poised to disrupt the world and economy, and their reach will be felt worldwide.
So who is Gen Alpha? They're somewhere past being digitally native, with the internet existing as just a fact of life. They're the children who will be shaped by remote work and will structure their lives around mobility. And even though they're still kids, they're already having an outsized impact on the economy and culture around them.
After all, just look at how many of them there are: Mark McCrindle, a social researcher who coined the term "Gen Alpha," said that Gen Alphas comprise almost two billion people globally. That makes them the largest generation in history, according to McCrindle — and one that's wholly different in how they interact with the world.