The dream employers of US business students vary a lot based on new results from employer branding specialist Universum.
Universum surveyed over 40,000 US students from September 2023 to April 2024 and put together rankings based on what students in different fields of study, such as business, chose as their ideal employers. The lists are based on the up to five ideal employers a student could note.
While many students will be heading back to school next year as they continue their education, those who have graduated may now be applying for full-time work. They might find it hard to land not only what they consider their ideal company or organization but to find work in general, given how the labor market is looking for new entrants to the workforce.
JPMorgan Chase ranked No. 1 on the list based on what US business students said. This employer ranked at the top because the share who said this was around 14%. Only the top four had shares over 10% in this new ranking. Fidelity Investments surged from No. 22 in the 2023 ranking to No. 15, with a share of 5.06% in the new results.
Below are the top 15, along with the share of business students who listed each company among their top five ideal employers.