PK’s Official Audio Teaser: UTV Motion Pictures Gets The First Mover Advantage

Bollywood lovers on Twitter experienced a new way to listen audio teaser today. UTV Motion Pictures became the first in India to use the audio card service of Twitter for the official audio teaser of its upcoming movie PK, which releases this December. This new audio card is available in India through Twitter's partnership with SoundCloud, a leading third-party streaming service.

The audio card allows you to listen to the audio with a single tap and the service is available for both iOS and Android users. It can also run in the background while users continue browsing the social networking website.

Audio card is a new feature being tested by Twitter India, and by using this service to launch the audio trailer of PK, UTV has surely made a step which would surely give it a first mover advantage. There are millions of Indian users on twitter and using an audio service is likely to benefit movie makers, production houses and musical artists in the future.

Directed by Rajkumar Hirani and produced by Rajkumar Hirani, Vidhu Vinod Chopra and Siddharth Roy Kapur, PK stars Aamir Khan, Anushka Sharma, Sushant Singh Rajput, Boman Irani and Saurabh Shukla.