Piku set to soar high, says the weekend collection

This has not been a good year for Bollywood, as far as Box Office collections are concerned. With many movies that were critically acclaimed but failed to earn business, the gloom of the producers and distributors is quite understandable. However, it looks like the dark clouds have started to make way for a brighter day, because the latest major release of Bollywood, Piku, has started to gain pace at the collection counters.

Directed by Shoojit Sircar, this tale about a father-daughter duo started out slowly but came across what we can call a 'phenomenal' weekend. In just three days of release, the movie has seen collections of over Rs 25 crores. Starring Amitabh Bachchan, Deepika Padukone and Irrfan Khan, Piku has also managed to break the general trend of movies earning a majority of their collection on the release weekend.

We already told you a few months back that the makers planned to promote this movie in an unusual manner. As a matter of fact, the promotion of the movie was very minimal, with Amitabh Bachchan not making a single appearance anywhere to promote the movie. Even then, the story written by Juhi Chaturvedi and the earnest performances by the lead actors managed to pull audience to the screens, which is unusual for Bollywood.

"I hope that's how it is one day when content is king and we don't really have to go ahead and promote the film. But filmmaking is an expensive job and the makers perhaps want to make sure that more people watch their creation," Deepika Padukone told a leading news website.

To sum it up, we would like to use the words of Anubhav Sinha that “there is cinema beyond Fridays” and we couldn’t agree more.

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