scorecard
  1. Home
  2. finance
  3. Culture
  4. Photos of the insane, pimped out trucks that Japanese drivers spend 100k on

Photos of the insane, pimped out trucks that Japanese drivers spend 100k on

Sarah Jacobs   

Photos of the insane, pimped out trucks that Japanese drivers spend 100k on
Finance1 min read

303A2526_1500.JPG

Robert Benson

Louis Vuitton for days.

Japan's "Dekotora Trucks" are driveable works of art.

The country has a long-standing tradition of decked out trucks - think "Pimp My Ride" on steroids, and with a sci-fi twist. Drivers often spend hundreds of thousands of dollars adding chrome accents, neon lights, Louis Vuitton fabrics, and even chandeliers to their rides.

These trucks' extravagant designs caught the eye of photographer Robert Benson, who lived in Japan for eight years in the '90s. Now a regular visitor, Benson looks for a new photo project every time he goes back. "I always like [photographing] something that hasn't been done before, a little different and unusual - and these trucks fit the bill perfectly," he told INSIDER.

Earlier this summer Benson attended a gathering of over 300 Dekotora Truck owners, who were there to show off their prized vehicles. Ahead, some of his best shots from the event.

READ MORE ARTICLES ON


Advertisement

Advertisement