Pharrell Williams may have taken home four Grammy awards last night - including Producer of the Year - but all anyone was talking about was his ridiculous, oversized Vivienne Westwood hat.
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First, it got its own Twitter account - @Pharrellhat - that in less than 24 hours has already amassed over 15,000 followers.
Arby's quickly picked up on the fact that Pharrell's hat humorously resembled their logo:
Hey @Pharrell, can we have our hat back? #GRAMMYs
- Arby's (@Arbys) January 27, 2014
The Arby's Twitter Account Totally Called Out Pharrell's Insane Grammy's Hat & It Was Awesome http://t.co/QTmMyYlk5u pic.twitter.com/SPs7HLVz2G
- BuzzFeed (@BuzzFeed) January 27, 2014
And Pharrell replied with an incredible response:
Y'all tryna start a roast beef? ???? "@Arbys: Hey @Pharrell, can we have our hat back? #GRAMMYs"
- Pharrell Williams (@Pharrell) January 27, 2014
Then Gain got in on the action:
.@pharrellhat how embarrasing we're wearing the same thing. #twinsies #mountie #MusicToYourNose pic.twitter.com/x2id16ndNR
- Gain Laundry (@Gain) January 27, 2014
Beyoncé was really excited to see the hat:
Beyonce lays her eyes on Pharrell's hat, reacts accordingly #Grammys pic.twitter.com/6LlaZFKN1N
- BuzzFeedEntmnt (@BuzzFeedEnt) January 27, 2014
But even she couldn't believe how ridiculous it was:
.@PauleyP bow down #GRAMMYs pic.twitter.com/yFM3TD1qMz
- Pharrell's Hat (@Pharrellhat) January 27, 2014
All of the Internet quickly notice:
.@Pharrell's hat is a HIT on Twitter cause Internet: http://t.co/EYVshPyB0o pic.twitter.com/n1kKMeChmN
- Billboard (@billboard) January 27, 2014
Didn't watch #TheGrammys? Here's one thing you should know about the big show: Pharrell's hat. pic.twitter.com/p6SZd93YMf
- People magazine (@peoplemag) January 27, 2014
Pharrell's hat though. http://t.co/7n9JZqUnzf #Grammys pic.twitter.com/ogc48UsrYK
- Cosmopolitan (@Cosmopolitan) January 27, 2014
Sorry, Pharrell. #Grammys http://t.co/luCOdkYyKP pic.twitter.com/mA8X97aNCc
- ELLE Magazine (US) (@ELLEmagazine) January 27, 2014
we think we may have figured out what is in Pharrell's hat http://t.co/BOKv3GVzlH pic.twitter.com/xz14GZMCE0
- BuzzFeed (@BuzzFeed) January 27, 2014
spring 2014 lookbook pic.twitter.com/qya7Uh30SE
- Pharrell's Hat (@Pharrellhat) January 27, 2014
what if @katyperry and @taylorswift13 wore pharrell hats? pic.twitter.com/BrPAAVXCAb
- Pharrell's Hat (@Pharrellhat) January 27, 2014
the hat trick pic.twitter.com/UzMlEv0qYl
- Pharrell's Hat (@Pharrellhat) January 27, 2014
omw to the after party pic.twitter.com/tsEmi2Uva4
- Pharrell's Hat (@Pharrellhat) January 27, 2014
Who won the #GRAMMYs? Duh, @Pharrellhat. #infogrammys pic.twitter.com/Pv1RpQOFRP
- MTV News (@MTVNews) January 27, 2014
And despite all of the celebrities in attendance at the Grammy awards, Pharrell's hat may have been the biggest star of all.
It hobnobbed with Jay Z and Kendrick Lamar:
Christopher Polk/Getty
Almost gobbled up Anna Kendrick:
Kevork Djansezian/Getty
Just don't question the hat, even if your name is Paul McCartney:
Christopher Polk//Getty
Not hat? No love for Cyndi Lauper:
Christopher Polk/Getty
But the hat can appreciate other hats and headpieces:
Kevork Djansezian/Getty
Hugs for hats!
Christopher Polk/Getty
These other people just don't get us!
Kevork Djansezian/Getty