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Much has been made about Peyton Manning's decision to name-drop Budweiser on two separate occasions during celebratory interviews following the Denver Broncos' win over the Carolina Panthers in Super Bowl 50.
It started during his first postgame interview. When asked about his possible retirement by CBS sideline reporter Tracy Wolfson, Manning simply said, "I'm gonna drink a lot of Budweiser tonight, Tracy."
At first there was speculation that Anheuser-Busch had paid Manning to endorse their product while on national TV. Considering that Manning's two mentions of Budweiser reportedly earned $3.2 million in advertising value for Anheuser-Busch, this seemed like a reasonable theory.
Anheuser-Busch, however, shot this down:
A rep for @AnheuserBusch tells me: Peyton Manning "was not paid to mention Budweiser. We were surprised and delighted that he did."
No one's talking, probably because they've been told not to, but all signs point to Peyton owning part of a Bud distributor in Metairie, LA.
- Darren Rovell (@darrenrovell) February 12, 2016
Yeah, he does. https://t.co/H18gcsipDI
- Harry Schuhmacher (@BeerBizDaily) February 8, 2016