PepsiCo to launch Pepsi Black to compete with Coke Zero

PepsiCo is prepping up for the launch of Pepsi Black, a zero-sugar cola that would be sold in cans.

Pepsi Black is being launched keeping in mind the change in customer preference for healthier and non-sugary drinks. It is also in line with its objective of undergoing a global portfolio transformation. It would also be PepsiCo’s answer to rival Coca-Cola’s sugarless drink Coke Zero.

Also read: Soon, you will get your Coke in an aluminium bottle

"This is about consciously increasing our play within the low calorie segment. We are significantly accelerating our journey in the portfolio with purpose space and offering consumers multiple choices of beverages," PepsiCo senior VP (beverages) Vipul Prakash told ET.

Prakash also said that the company would be potentially rolling out a new product every quarter.

Also read: Coca-Cola, PepsiCo may face losses upto Rs 1,400 crore as Tamil Nadu traders may ban products over a critical issue

It was last year that Indra Nooyi, Global CEO for PepsiCo, had announced that the food and beverage maker would be undertaking extensive changes to reduce sugar from its products, while focusing on the customers’ increasing preferences for 'healthier' foods.