People are trashing their razors to protest Gillette's controversial ad about toxic masculinity
- Angry consumers are protesting against Gillette's new ad.
- On Monday, Gillette released a new commercial called "We Believe," showing men and boys bullying each other and engaging in sexual harassment. The #MeToo-inspired commercial encourages men to "say the right thing" and "act the right way."
- Some customers are now throwing away their razors in protest and posting about it on social media.
Gillette is facing a lot of backlash over its new ad.
The Procter & Gamble-owned brand released a new commercial called "We Believe" on Monday.
The ad is meant to confront American culture, showing men and boys bullying each other and engaging in sexual harassment. Narration then encourages them to "say the right thing" and "act the right way."
Read more: Gillette chastises men in a new commercial highlighting the #MeToo movement - and some are furious
It continues over scenes of men changing their actions:
While some have praised the ad, it has caused an uproar among others. Some have taken to social media to say they are now boycotting the brand and posting photos and videos of themselves discarding Gillette razors in protest:
In a statement to the press, Gary Coombe, the president of the Gillette parent Procter & Gamble's global grooming business, said: "Gillette believes in the best in men - that by holding each other accountable, eliminating excuses for bad behavior, and supporting a new generation working toward their personal 'best,' we can deliver positive change that will matter for years to come."
Watch the full commercial here: