People are swarming a Shoreditch shop to get this brand new doughnut stuffed with ice cream
London's latest dessert craze is being sold at Dum Dum Doughnutterie in Boxpark Shoreditch from July 7, after a successful launch at the doughnut shop in Camden Market on June 30.
The first 50 customers to arrive at the Shoreditch shop from 11.30 a.m. were given a free Crone.
Within 24 minutes, all 50 of the desserts were gone. There are now around 100 left on sale, priced at £5 each.
The treats is available in three variations: banoffee (vanilla ice cream with salted caramel syrup, bananas, and digestive biscuit), chocolate (chocolate ice cream with Belgian chocolate, toasted coconut flakes, and dark chocolate syrup), and "very berry" (strawberry ice cream with blueberries, raspberries, strawberries, and white chocolate syrup).
They look like this:
Of the three flavours, "very berry" is the most popular with customers so far.
The Crone's creator, doughnut chef Paul Hurley, has made other calorific desserts in the past, including a massive, deep-fried doughnut and the Dubai Doughnut, a baked doughnut loaded with Karak tea and topped with cinammon, pistachio, and a rosewater glaze, according to Metro.
"I always try and look at products and flavours from a different angle so we can create unique products," Hurley told Business Insider over email. "It doesn't always work but I think this time the Crone is special."
Follow Dum Dum Doughnutterie on Facebook for updates on the Crone's availability.