On Thursday, the internet imploded when when someone on Tumblr posted a picture of a dress along with the caption"guys please help me - is this dress white and gold, or blue and black? Me and my friends can't agree and we are freaking the f**k out."
The person who initially posted the dress on Tumblr is 21-year-old Caitlin McNeill, a Scottish singer. McNeill told Business Insider that the dress, which appears to some people as white and gold and to others as blue and black, was worn to a friend's wedding.
If you've been living under a rock and somehow haven't seen the dress yet, this is what it looks like.
Tumblr What color is this dress?
The dress is for sale on the Roman Originals website.
But during the dress' 15 minutes of fame this week, a bunch of people also found it on Amazon's UK website.
Amazon/Screenshot
Naturally, they've been leaving comments.
All 145 (and counting) comments on the dress's Amazon page were posted Friday. Amazon/Screenshot
Amazon/Screenshot
Amazon/Screenshot
Amazon/Screenshot
Screenshot/Amazon
Disclosure: Jeff Bezos is an investor in Business Insider through his personal investment company Bezos Expeditions.