People are beginning to see the 'The Dress' change colours before their eyes - and they can't believe it

The world is officially divided over whether "The Dress" is white and gold or blue and black. (Editors note: I can only see white and gold). 

However, the debate about what colour this dress is has taken an even more frustrating turn:

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What color is this dress?

The debate started after a photo of the dress was posted Tumblr. After several hours, many people are now changing their minds over what colour the dress is as time moves on.

There is a scientific explanation for why the dress might be black and blue or white and gold. It's an optical illusion that depends in part on the lighting under which you view the dress, and the way the retina in your eye is packed with rod and cone cells. But that clearly doesn't make people feel any less like this:

Meme Generator