One Year After Its Horrible IPO, Facebook Reports Earnings Again Today

Facebook went public a year ago.

Today, it'll report its quarterly earnings for the fourth time since then.

What should you look for when they come out?

• Mobile ad revenue growth. In mobile ad revenue, the key is any sense of how close to capacity they are andwhat revenue growth looks like relative to that. Also look at mobile pricing. It's possible that, once Facebook hits high capacity, prices will start to rise.
• Usage stats. The declining numbers are worrisome.

JP Morgan analyst Doug Anmuth has these 10 questions he'd like answered.

1. How Is Sentiment?
2. What Will Make the Stock Go Up or Down?
3. Is User Engagement on Facebook Down?
4. Where Will Ad Revenue Come In?
5. Can Mobile Revenue Grow Q/Q?
6. How Much Will Desktop Right Rail Decline?
7. What About the Tough Ad Comp in the Back Half?
8. Where Are FBX and Custom Audiences?
9. What Happens to Margins In 2013?
10. What Gets Us Excited About Facebook?

Analysts expect profits to be $.13 per share, revenues, $1.44 billion.

We'll cover the news live today, around 4pm. Click here to see if we've posted yet >