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One Statistic Explains Birchbox's Crazy Success

Ashley LutzAug 15, 2013, 21:39 IST

Birchbox, a beauty subscription service, is ridiculously effective advertising for participating companies.

Sapna Maheshwari at Buzzfeed interviewed Birchbox co-founder and co-CEO Katia Beauchamp.

For those not familiar, Birchbox is a subscription service that sends customers a box of beauty samples every month. Women pay $10 per month, men $20.

Beauchamp offered Buzzfeed a stunning statistic showing how effective Birchbox is:

For example, Stila, after sending a sample eye shadow palette to 7% of Birchbox’s subscribers saw 11.2% of that group go on to purchase a full-size version of the product, which the company says is more than 10 times the average success rate for the beauty industry. (Think: the samples you get at a department store, or Sephora.)

The company was founded in 2010 and is set to triple sales in 2013, Maheshwari reports. Birchbox quadrupled sales last year.