 | |
 |  |
Younger shoppers are taking over the market, and they have a penchant for online shopping. This means that older, brick-and-mortar sellers are struggling to keep up with online giants like Amazon.
Home-products maker Procter & Gamble - think Tide detergent and Pampers diapers - laid out in one simple bar chart just how huge this shift has been.
The slide, from a company presentation at an analyst conference this week, shows the monthly buying frequency of US shoppers in hypermarkets - stores with both grocery and department sections - and online.
In just seven years, shoppers have shifted from making one monthly purchase on average online, to 6.5. Meanwhile, purchases at brick-and-mortar stores dropped from 7 visits to just under 5.
But even as traditional retailers adapt to the shift, they face the issue of added costs, which crunch profits.
Procter and Gamble
Disclosure: Jeff Bezos is an investor in Business Insider through hispersonal investment company Bezos Expeditions.