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- Enterprise Holdings, one of the world's largest rental-car companies, is ending a key partnership with the National Rifle Association.
- The conglomerate, which operates Enterprise Rent-A-Car, Alamo Rent a Car, and National Car Rental, said it ended a discount program available to NRA members, effective March 26.
- That follows a move by First National Bank earlier Thursday to end a credit-card promotion with the gun-advocacy group.
- The developments come more than a week after a deadly mass shooting in Parkland, Florida, and amid escalating demands for greater accountability from lawmakers and businesses after the massacre.
The rental-car giant, Enterprise Holdings, said it would end a discount promotion that was available to members of the National Rifle Association.
A company spokesperson told Business Insider in an email on Thursday: "We ended the discount program, effective March 26."
The spokesperson did not immediately respond to follow-up questions about why Enterprise ended the program. Avis Budget Group and Hertz - two rivals of Enterprise - still offered NRA discounts as of Thursday night, and did not immediately respond to Business Insider's request for an interview.
The move by Enterprise comes more than a week after a deadly mass shooting ended the lives of 17 people at a high school in Parkland, Florida.
The February 14 shooting at Marjory Stoneman Douglas High School has prompted demands for increased accountability from US lawmakers and businesses, in what so far has been an unprecedented push for gun-law reform.
Earlier on Thursday, First National Bank said it would not renew a contract with the NRA in which it issued an NRA-branded Visa card, Reuters reported. "Customer feedback has caused us to review our relationship with the NRA," said Kevin Langin, a spokesman for the Omaha-based bank.
The liberal blog, ThinkProgress, said it rounded up a list of 22 corporations it said was "making membership to America's premier gun-lobbying group more enticing" by offering such discounts and promotions.
NRA spokeswoman Dana Loesch and Wayne LaPierre, the CEO of the gun-advocacy group, doubled down on their defense of the lobby on Thursday, hours after Loesch argued the NRA's case at a CNN town hall event, during which she was confronted by student survivors and parents of those killed in the Parkland shooting.