Courtesy C. WonderC. Wonder's Soho store in New York City.Preppy retailer C. Wonder is closing all of its stores.
The company told workers that its 11 US stores will shut down in the coming weeks, reports Sapna Maheshwari at Buzzfeed.
The New York headquarters cleared out shortly after.
The retailer, founded by industry veteran Chris Burch in 2011, had a controversial beginning.
Burch's ex-wife, designer Tory Burch, accused him of copying her styles. The two later settled their differences.
Until recently, C. Wonder appeared to be on the path to success.
Morgan Stanley recently named the fashion retailer one of the top accessories companies, along with industry heavyweights Michael Kors, Coach, Tory Burch, and Vera Bradley.
Buzzfeed reported in November that the company was planning to close 20 of its 32 stores and focus on the wholesale business instead.
Fans of C. Wonder loved its preppy aesthetic, bright colors, and accessories galore.
Celebrities like Reese Witherspoon and Jennifer Lopez have been spotted wearing the gear.