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One chart that explains Alphabet, Google's parent company

Jul 23, 2016, 13:37 IST

Larry Page, co-founder of Google, walks by a map of the world during keynote speech at the Consumer Electronics Show in Las Vegas, Nevada January 6, 2006. Page lamented the lack of lights, representing Google inquires, from Africa. Page revealed a new service that will give consumers access to many features in one software download called Google Pack. Page also revealed an agreement with CBS and the National Basketball Association to provide video downloads of TV shows and games for a fee. REUTERS/Steve Marcus

Alphabet can be pretty confusing.

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No, not the alphabet. I mean the Alphabet with a capital "A".

It is the parent company of Google, and was created in October 2015 in a huge overhaul of the Californian tech giant. (The change was first announced in August 2015, but took time to come into effect.)

Google is now just one letter of this Alphabet, with other divisions and projects not part of Google's core products spun out into separate "Alphabet companies," each with their own CEO.

Alphabet gives its CEO Larry Page and the senior leadership significantly more freedom to chase exciting projects and acquisitions - regardless of how they fit into Google's mission "to organise the world's information and make it universally accessible and useful."

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Healthcare research? Sure. Improving cities? Why not. Radical life extension? Sounds like fun!

As of July 2016, there are 11 confirmed Alphabet companies - with another, the Self-Driving Car Project, reportedly becoming one this year (Google declined to confirm or deny this). Recent additions include DeepMind, a London artificial intelligence startup which previously sat under Google, but has now been spun out; and Jigsaw, previously called Google Ideas, which acts as a kind of think tank.

Here's how it all looks:

Mike Nudelman/Business Insider

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