ABC's "Once Upon A Time" is getting a lot of buzz this week - but not for reasons you may expect.
During this week's episode, an animated white rabbit graphic for the show's "Wonderland" spin-off appeared and drew an unfortunately-placed "rabbit hole" around Snow White's crotch.
The unfortunately timed moment came just after Snow White, played by actress
The incident is now being called "The magic crotch promo." Watch below:
Goodwin later tweeted:
Dear @EW, it's just a @OnceABC + @WonderlandOUAT crotchover! And I'm not viral. http://t.co/4r7rHUsehQ
- Ginnifer Goodwin (@ginnygoodwin) October 7, 2013
"Once Upon A Time" creator Adam Horowitz joked to EW about the situation: "We're grateful ABC is spending so much time promoting both shows, but it was an interesting cross-promotion."
Added showrunner Edward Kitsis: "It's embarrassing, but at the same time, it's so silly it's hard to take serious. It's so obvious that somebody didn't realize what they were doing."