So here's something unexpected. As Adweek described: "Hang on, did Olive Garden just make a really good commercial?"
Well it looks like it did.
A complete departure from ads filled with generic close-ups of food, Olive Garden has taken a new, emotional route in its latest spot "Home."
The restaurant's creative agency Grey New York has compiled a bunch of home movies - family reunions, Christmas, and of course, dinner at Olive Garden - all set to the soundtrack of a little girl and what looks to be her dad or older brother singing a cute version of "Home" by the Magnetic Zeros.
The 60-second spot airs tonight during NBC's Red Nose Day charity telethon - the TV event is a perfect fit for an ad that really tugs at the feels.