Ola to go app only

Taxi aggregator Ola has decided to pull off a Myntra and go app only from next month.

"From just about 20% of booking requests on the app at launch, Ola (now) receives as much as 99 per cent of its bookings through the app at the current scale," an Ola official said.

The company claims that even in Tier II and Tier III cities, more than 95% of bookings come through the app. Its call centre number would serve as the customer support and assistance number.

Additionally, Ola has rolled out an enhancement in its update this week that will allow swift loading of the app on a 2G network. This will allow users to save data while using the app and enjoy a seamless experience even with weak connectivity.

"It's clear that our users prefer the seamless app experience to any other mode of booking. This will allow us to deliver a consistent one-touch booking experience as well as improved ride experience across all aspects like navigation, payments, safety and feedback," Ola Chief Operating Officer Pranay Jivrajka said.

Ola launched its mobile app in 2011. It is available on Windows, Android and iOS platforms.

Image credit: Indiatimes