Ola launches luxury car category in Delhi NCR

After Mumbai, Ola on Monday launched the luxury category ‘Ola Lux’ in Delhi NCR.

The Lux will feature high end luxury sedans and SUVs like Jaguar, Mercedes, Audi, BMW, Toyota Camry and Fortuner among others. The service will be available on the Ola app at a minimum fare of Rs. 200 and Rs. 19/km henceforth. A ride time charge of Rs. 2 per minute is also applicable, the company said.

"Delhi NCR is home to several top industrialists, bureaucrats and young professionals alike, who value the luxury experience. Ola Lux brings superior in-cab experience with unmatched style and comfort, at the touch of a button," Raghuvesh Sarup, Head of Categories and Chief Marketing Officer at Ola said.

Ola Lux is currently available in select areas across Delhi NCR. Features like driver details being displayed upfront, SOS button, AutoConnect Wifi, live tracking and seamless payment using Ola Money will continue to be available on Ola Lux, the company said.

Image credit: Ola