Now we know why Amazon spent $1 billion on a company that streams live video games
But what of Amazon's efforts in video games?
Though Amazon's made major moves in the gaming space - from producing a game console-esque device in the Fire TV to buying game-streaming service Twitch for $1 billion - it's still not a household name in the realm of gamers.
With the announcement Wednesday of a new eSports league operated by Amazon-owned Twitch, that may be about to change.
The league is called "eSports Championship Series" and it's a more traditional twist on the world of professional eSports gaming.
"It will be the first professional esports league to offer teams co-ownership, like many traditional professional sports leagues," the league's announcement reads.
Ten teams from the US and 10 teams from Europe will form the initial base of teams/owners, and the first game to be featured is Valve Software's "Counter-Strike: Global Offensive," a free-to-play first-person-shooter that puts two teams of players in a "deathmatch" scenario.
The "Counter-Strike" championship from ECS has a $3.5 million payout, and it begins on Wednesday, April 6 at 12:00 p.m. ET. The matches, as you might've guessed, will stream exclusively on Amazon's game streaming service Twitch. You can find them right here.