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Now Pepsi Cans And Hot Pockets Are Doing The Harlem Shake [THE BRIEF]

Laura Stampler   

Now Pepsi Cans And Hot Pockets Are Doing The Harlem Shake [THE BRIEF]

Good morning, AdLand. Here's what you need to know today:

Always wanting to stay on top of the "cool new thing" of the moment, it's almost impossible for a brand to ignore an internet trend. (Remember all the brands that did "Call Me Maybe" videos?) Well, now it's time to see Pepsi cans and Hot Pockets doing the Harlem Shake. Here's Herbie Hot Pocket doing it at Culver City, CA-based agency Threshold Interactive:

And here's a Pepsi can doing it, too — with the help of DeepFocus' Moment Studio:

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Previously on Business Insider Advertising:

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