Now get hired in 12 minutes flat!

Time is money and this theory is being used by HR managers who are hiring potential candidates for e-Commerce industry in flat 12 minutes!

The new concept of ‘speed hiring’ is catching up as recruiters want that e-Commerce giants like Snapdeal, Foodpanda, Ola cabs, Quickr and other startups should spend less time in hiring professionals.

Under 'speed hiring', candidates are tested on their cognitive abilities in just about 12 minutes and those selected are offered joining letters.

"In start-ups and new age businesses, life moves very fast and scenario changes every fortnight and therefore it is important to show the result to the investors. So, it may not be viable to invest half of the time in recruiting," executive search firm GlobalHunt MD Sunil Goel told news agency PTI.

CoCubes Technologies has undertaken hiring in the fast lane. It has developed a Cognitive Ability Speed Test (CAST), which carries 50 objective type questions on English grammar, ratios, percentage and inductive reasoning to assess the cognitive abilities of the candidates.

"While CAST is definitely more popular among start-ups with large-scale hiring, larger established companies like WNS and Allianz Cornhill are also using it,” CoCubes' co-founder and CEO Harpreet Singh Grover told PTI.

Meanwhile, experts say the result from this new-age hiring is quite impressive.

Saurabh Nigam, Vice President (HR) at e-commerce major Snapdeal, which used the CoCubes' platform told the news agency, "In the last six months of implementation, with over 22,000 assessments, CAST has shown correlation of 81 per cent with offer ratio and has helped to provide a seamless experience for the candidates.”

IT outsourcing firm GlobalLogic' associate vice president (HR and L&D) Rajiv Naithani told PTI speed hiring at fresher level helps organisation in big way when companies are looking for immediate absorption of talent pool at junior level.

However, chemical and textile company GHCL Limited's vice president Rajesh Tripathi also informed one may tend to miss out on the cultural fitment of the candidate in the organization during the speed hiring process.

"It may also happen that the recruiter may initially feel less ownership of the entire process," Tripathi told PTI.

(Image: Thinkstock)