Nobody can figure out why a presidential candidate secretly filmed his family to announce his campaign

Political observers appeared widely confused by Louisiana Gov. Bobby Jindal's (R) unusual video announcement that he's joining the 2016 presidential race.

In a clip posted on his Facebook page on Wednesday, Jindal appears to be in a backyard telling his family about his plans. The angle of the camera suggests it was hidden in a tree and unseen by his children. 

"Mommy and daddy wanted to talk to you," he tells the kids in the video. "We have decided we are going to be running for president." 

His children then appear to have a relatively muted reaction to the news. 

Reporters and others on Twitter indicated that they couldn't quite figure out why Jindal revealed his campaign this way:

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