ABC
UN Ambassador Nikki Haley on "Good Morning America."
In an interview on "Good Morning America," host George Stephanopoulos asked Haley if it was appropriate to use the phrase "Rocket Man" to describe the leader of a nuclear-armed country.
"I'll tell you George, it worked," Haley said. "I was talking to a president of an African country, and he actually cited 'Rocket Man' back to me. So, I will tell you that look - this is a way of getting people to talk about him, but every other international community is referring to him as Rocket Man."
Other members of the Trump administration have also praised the "Rocket Man" label as a branding masterstroke.
"Look, that's a President Trump original. As you know, he's a master in branding," White House press secretary Sarah Huckabee Sanders said on "Fox & Friends" on Wednesday.
But the bizarre label has been the subject of some criticism.
Trump biographer Michael D'Antonio described the label in CNN as the president's attempt to "be cool," and it earned ridicule from late night television hosts and comics.
Watch the clip via ABC:
"It worked. ... [Using the term "Rocket Man"] is a way of getting people to talk about [Kin Jong-un]." - Ambassador @nikkihaley pic.twitter.com/POZxcJbYXD
- Good Morning America (@GMA) September 20, 2017