Two of LeBron's other big sponsors - Beats and Sprite - have focused their new LeBron ads around his return, and Nike is no different.
The ad, entitled "Together," is filmed in black and white. It starts with the Cavaliers huddling up before a game. That huddle eventually spreads across the city of Cleveland, where fans start converging in alleyways and intersections.
There's a growing chant of, "Hard work, together," as the music builds. It looks great.
Here's the ad: