+

Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Close
HomeQuizzoneWhatsappShare Flash Reads
 

Nike Releases Intense Commercial About LeBron James Returning To Cleveland

Oct 30, 2014, 21:33 IST

Before LeBron James makes his season debut with the Cleveland Cavaliers on Thursday night against the Knicks, Nike released a two-minute-long commercial about his return to northeast Ohio.

Advertisement

Two of LeBron's other big sponsors - Beats and Sprite - have focused their new LeBron ads around his return, and Nike is no different.

The ad, entitled "Together," is filmed in black and white. It starts with the Cavaliers huddling up before a game. That huddle eventually spreads across the city of Cleveland, where fans start converging in alleyways and intersections.

There's a growing chant of, "Hard work, together," as the music builds. It looks great.

Here's the ad:

Advertisement

You are subscribed to notifications!
Looks like you've blocked notifications!
Next Article