Newfoundland created what is quite possibly the best tourism ad of all time.
The concept: Have a tiny, baby goat ride around on a white horse to an upbeat soundtrack.
But really, that's what the ad strategy is. The YouTube page explains how this completely naturally event was captured on film:
While filming a commercial for Newfoundland and Labrador
The last line opens the video.
This is even better than Scotland's January tourism campaign that featured glamour shots of Shetland ponies wearing cardigan sweaters.