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New York City's first official esports team hosted a Brooklyn pop-up shop with celebrity appearances and tons of video games, and fans couldn't get enough of it

Kevin Webb   

New York City's first official esports team hosted a Brooklyn pop-up shop with celebrity appearances and tons of video games, and fans couldn't get enough of it
Tech1 min read

NYXL Pop Up

NYXL

Fans flooded New York Excelsior's weekend pop-up event to meet and play with professionals.

  • New York Excelsior (NYXL) is a team of professional gamers playing in the Overwatch League.
  • The esports organization recently took over a retail space in Brooklyn, New York for a 6-week pop-up event.
  • In addition to letting fans meet the team in person, the pop-up shop offered weekly competitions, the chance to get up close and personal with Grammy-nominated artist Zedd, and NYXL swag from exclusive brands.

For six weekends in a row, fans of the New York Excelsior (NYXL) stormed the Brooklyn storefront hosting the esports team's pop-up shop.

Each weekend brought something new to the space: Visitors were treated to meet-and-greets with the team, an exhibition match with musical artist Zedd, cosplay competitions, exclusive fashion, and, of course, lots of video games.

Excelsior is New York City's first official esports franchise, and the team will begin their second season of competition in the Overwatch League this February.

 

While Overwatch League matches are played in Los Angeles, the team enjoys a dedicated fanbase at home. It shouldn't be surprising; NYXL had the best record during the league's inaugural season, and the pop-up helped build even more excitement for the year to come.

Here's what it was like on the scene at the New York Excelsior's Brooklyn pop-up shop:

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