New York Attorney General continues to rip Donald Trump for 'running an illegal, unlicensed university'
"We have laws against running an illegal, unlicensed university. This never was a university," Schneiderman said, before continuing to knock the business as a fraud.
"The fraud started with the name of the organization. It really was a fraud from beginning to end."
Schneiderman is currently pursuing a civil lawsuit, filed in 2013, against Trump University that claims Trump defrauded thousands of students with worthless classes on real estate and investing and lacked the proper licensing.
His criticism of Trump U comes after hundreds of pages of internal documents were released on Tuesday in connection an ongoing fraud lawsuit against the presumptive Republican presidential nominee's now-defunct series of courses on real estate and investing.
The documents include sales and marketing "playbooks" from 2007 through 2010, which have drawn scrutiny for encouraging employees to misleading prospective clients about pricing, among other practices.
In response, Trump released a three-minute video on Wednesday which features former Trump University students voicing support for the now-defunct series of courses on real estate and investing.
"The courses that I took were outstanding," Kent Moyer, founder of World Protection Group (WPG), says in the video.
Schneiderman was unmoved by the video.
"The fact that they can find a few people to put on TV; it's not a defense in the court of law," he said.
Trump and his lawyers, however, have continually defended the for-profit university, citing stellar student reviews. Some students, however, may have been pressured into writing them, according to The New York Times.
Schneiderman has repeatedly hit back at Trump over the past week. On Tuesday he told Politico:
If you look at the facts of this case, this shows someone who was absolutely shameless in his willingness to lie to people, to say whatever it took to induce them into his phony seminars. It was shameless. It was heartless. It's important information to get out there.
Trump remains enmeshed in multiple lawsuits filed by former students of Trump University and faces the third fraud suit from Schneiderman, which likely won't go to trial until after the November election.