Entertainment- Netflix is set to launch ‘mobile-only’ plan ₹250 for Indian customers.
- The plan is set to increase market competition for already in market Hotstar, ZEE5 and Amazon Prime.
- Currently Netflix provides monthly subscriptions between ₹500 and ₹800.
Netflix announced on Wednesday that it looks to expand market share in India. It is testing ₹250 monthly subscription for mobiles here, since March.
“We believe this plan will be an effective way to introduce a larger number of people in india to Netflix and to further expand our business in a market where Pay TV ARPU is low,” the company said.
| Subscription | Netflix | Hotstar | ZEE5 | Amazon Prime Video |
| Monthly | ₹500-₹800 (across plans) | ₹299 | ₹99 | ₹129 |
| Yearly | ₹6,000-₹9,600 (no annual plan discount) | ₹999 | ₹999 | ₹999 |
The new
Netflix currently offers three monthly plans in India, priced between ₹500 and ₹800, which can be used across devices.
Hotstar’s monthly subscription fees is ₹299 and it provides content from HBO in addition to sports live streaming and others.
Amazon which entered Indian market in December, offers video and music streaming services with its prime membership priced at ₹129. The annual subscription fees for Amazon Prime is ₹999.
ZEE5, another online video streaming platform offers ‘All Access Pack’ which costs ₹999 yearly. It also provides half yearly subscription packs priced at ₹599 and monthly packs at ₹99.
India is a key for Netflix’s global expansion, as the company is investing extensively in Indian content. Recently, it announced that it is bringing in five new Indian shows next year. It also launched a new dystopian series Leila a few months back, in addition to ‘Delhi Crime’.
"We've been seeing nice steady increases in engagement with our Indian viewers that we think we can keep building on. Growth in that country is a marathon, so we're in it for the long haul," Netflix Chief Content Officer Ted Sarandos said.