As we first saw reported on The Drum, the posters feature characters from shows including "House of Cards," "Orange is the New Black," and "Daredevil" positioned next to a "your face here" symbol.
To get the face-swap to work, people taking part need to fire up Snapchat and use the face-swap function inside the app to take a selfie.
Like so:
La bonne idée ?! :) #daredevil #houseofcards #oitnb pic.twitter.com/9eCXfwGptd
- Nicolas Garnier (@Nikoslyders) April 23, 2016Dans mon quartier, affichage @NetflixFR pour réaliser des Face Swap avec ses héros #NetflixSwap pic.twitter.com/fKpw8QYI48
- Golem13 (@Golem_13) April 22, 2016#netflixswap avec snapchat... Du marketing bien fait. En mode #guerilla devant chez canal. #kevinspacey #advertising pic.twitter.com/FaEGTAXEB5
- Arnaud Gouénard (@Arnaud_Gnrd) April 21, 2016And the award for the best #NetflixSwap is going to @RoseEllenDix Schmidt ???? pic.twitter.com/YofMymmjYt
- Hugo Drujon (@la_druj) April 12, 2016Faceswap dégueulasse #OITNB #NetflixSwap @NetflixFR pic.twitter.com/ohK0RHQal6
- Pierre Bonneyrat (@PierreBonneyrat) April 21, 2016Campagne print Netflix pour faire un faceswap avec les héros de ses séries. Win. #netflixswap pic.twitter.com/B5vOmlros8
- Jérémie Ballarin (@jeandjer) April 26, 2016@Chris_Ramone se prend pour #FrankUnderwood #netflixswap pic.twitter.com/pVRlXxPuN4
- Thomas Montet (@ThomasMontet) April 26, 2016#Netflixswap ???? pic.twitter.com/lGCNHI5t7L
- Anthony Maison (@anthonymaison) May 2, 2016#netflixswap pic.twitter.com/ay2gl0XHyF
- jefoufou (@inceste2citron) April 23, 2016Remind me never to do a Face/Off with Kevin Spacey #netflixswap pic.twitter.com/LPQhpRH4VA
- Bex April May (@bexlectric) April 12, 2016Cette finale de #TopChef me retourne la face... #netflixswap pic.twitter.com/34y9NjFopv
- Julia Lagrée (@jlagree) April 11, 2016UNBREAKABLE @KimmySchmidt #netflixswap pic.twitter.com/mjcctamRec
- Bex April May (@bexlectric) April 11, 2016