This is how the country is celebrating the return of Maggi
Nov 14, 2015, 14:13 IST
Maggi lovers across the nation are celebrating the return of the two minute snack by throwing small parties and treating each other with it.
Nestle resumed its sale in several cities on Monday, nearly five months after it was banned over allegations by the food regulator that it contained excessive lead and mislabelling over flavour enhancer monosodium glutamate (MSG).
This time round, Nestle also tied up with online retailer Snapdeal. While online grocery company Grofers said it had to restrict sale to three packets per order, from six earlier, when demand for the product spiralled on Tuesday. Grofers said it sold about 30,000 packets that day besides distributing about 4,000 packets of Maggi with various orders.
According to Nestle, demand for Maggi has far exceeded supply even as the company is awaiting approval to manufacture the snack in eight more states. "We have supplied almost 2.5 crore packs of Maggi noodles in the first four days and the demand is overwhelming," a Nestle spokesperson told ET.
"We are making efforts to ramp up operations as rapidly as we can and are also engaging with the relevant authorities in Himachal Pradesh and Uttarakhand to obtain directions for commencing manufacture of Maggi noodles there as well," the spokesperson said. Nestle said Punjab too has removed restrictions on sale of Maggi noodles.
(Image credits: Indiatimes)
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Nestle resumed its sale in several cities on Monday, nearly five months after it was banned over allegations by the food regulator that it contained excessive lead and mislabelling over flavour enhancer monosodium glutamate (MSG).
This time round, Nestle also tied up with online retailer Snapdeal. While online grocery company Grofers said it had to restrict sale to three packets per order, from six earlier, when demand for the product spiralled on Tuesday. Grofers said it sold about 30,000 packets that day besides distributing about 4,000 packets of Maggi with various orders.
According to Nestle, demand for Maggi has far exceeded supply even as the company is awaiting approval to manufacture the snack in eight more states. "We have supplied almost 2.5 crore packs of Maggi noodles in the first four days and the demand is overwhelming," a Nestle spokesperson told ET.
"We are making efforts to ramp up operations as rapidly as we can and are also engaging with the relevant authorities in Himachal Pradesh and Uttarakhand to obtain directions for commencing manufacture of Maggi noodles there as well," the spokesperson said. Nestle said Punjab too has removed restrictions on sale of Maggi noodles.
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