Maggi is back with a bang and Snapdeal is pushing it forward

Maggi is back! Hearing it for the past two months? Well, maggi is back for real on the shelves and not just in announcements. Nestle India today relaunched its popular Maggi noodles in India, after five months.

And guess its marketing strategy this time. Nestle has partnered with online marketplace Snapdeal for the rollout.

"The rollout has begun today. It has been a challenging period for the Nestle Organisation, and therefore, there is a feeling of satisfaction at bringing back Maggi noodles to the market," Nestle India said in a regulatory filing.

After impacting the company with huge losses and dragging the company to court, our beloved snack is back with a bang. It will not be available in eight states that have banned its sale.

"Most states do not have a ban on sale of Maggi noodles. For states where specific directions are required, we are engaging with them," Nestle India said.

The company is presently manufacturing Maggi noodles at three locations - Nanjangud (Karnataka), Moga (Punjab) and Bicholim (Goa).

Nestle India said all samples of Maggi Noodles Masala have been cleared by three National Accreditation Board for Testing and Calibration Laboratories-accredited labs as mandated by the Bombay High Court.

(Image credits: Indiatimes)