Nearly 70% of tweets about Brian Williams are negative

Brian Williams has a long way to go before the general public is behind him once again, social media data shows.

Business Insider partnered with Prime Visibility, a digital marketing agency with the tools to measure social media mentions, in order to get an idea of whether people are supporting Williams currently or not.

Prime Visibility found that 98,613 tweets have been posted about Williams since last Wednesday when NBC News announced its decision to replace the veteran anchor with Lester Holt on "NBC Nightly News" while Williams continues to work in breaking news for NBC/MSNBC.

On Thursday morning, Williams' interview with "Today's" Matt Lauer added fuel to fire. The former anchor took responsibility for fudging stories he had told on-air and in public.

"I'm sorry," Williams said."I said things that weren't true. I let down my NBC colleagues and our viewers, and I'm determined to earn back their trust. I will greatly miss working with the team on Nightly News, but I know the broadcast will be in excellent hands with Lester Holt as anchor."

Unfortunately for Williams, people on social media weren't in a forgiving mood. Prime Visibility found that 68.3% reacted negatively towards either his interview with "Today" or the fact that he's remaining with NBC.

Here's a sample of the tweets:

 

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