NBC is producing a game show based on a mobile app
According to a network press release, the new trivia show will pit studio contestants against players from anywhere in the country who are competing on their mobile phones in real time.
Players can win up to $1 million for winning eight rounds. If an at-home player wins, he or she receives the money allocated to that round only.
At-home players will be qualified to participate through the app. If a player doesn't qualify, he or she will still be able to play along with the broadcast show in real time on the app.
From Plain Vanilla Corp., QuizUp has become the No. 1 downloaded app in 128 countries.
"QuizUp in America is an exciting next step for us, and we couldn't ask for a better partner than NBC," said QuizUp founder and CEO, Thor Fridriksson, in a statement.
He continued, "In the past five months we've completely revamped QuizUp by incorporating social elements and have launched My QuizUp to create an open, user-generated platform. QuizUp in America is bringing engaging, addictive trivia to the masses and we're incredibly excited about it."
Universal Television and Apploff Entertainment ("Don't Forget the Lyrics") will produce the QuizUp game show for NBC.
It was only a matter of time before Hollywood began looking to hit mobile apps. Just like books and movies, popular apps give producers the assurance that they were popular in another medium.