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In recent years the league has done several different types of promotional experiments with its jerseys to connect with fans and offer something different on a nightly basis.
Nicknames on jerseys will be an interesting gimmick especially with the Heat and Nets. Both teams have high profile stars with popular nicknames .
If the plan does go through we might see Lebron sporting "King James", Dwyane Wade with "Flash", Paul Pierce "The Truth", and Kevin Garnett "The Big Ticket", among others.
Would be a bizarre spectacle to say the least. The fans might enjoy it but TNT's Steve Kerr doesn't seem like he's a fan.
The NBA has had a lot of good ideas over the years - this is not one of them.NBA eyes nickname jerseys for Heat, Nets http://t.co/WiIpVqP0WX
- Steve Kerr (@SteveKerrTNT) September 24, 2013