Myntra all set for road shows in Europe and US to attract international brands

Come January and the US, Europe natives would get to see a road show done by Indian fashion and lifestyle e-commerce company Myntra. Ananth Narayanan, Myntra’s CEO, and his team would head to various cities of Europe and the United States for a road show to attract and enroll global fashion brands so that they can sell their stuff with Myntra. The e-commerce company aims to treble its sales from international labels by mid-2017.

In the US, cities that would see this unique road show are New York, Chicago, Boston and San Francisco.

"There are a few other spots that are generally not on the global fashion map (and they) are China and South Korea. They are interesting for us," Narayanan told ET. "We will also get some brands from there, and we are geared up early next year."

At present, more than 25 international brands including Nike, Adidas, Puma, Lee, Levis, Arrow, Mango, Diesel, CAT, Harley Davidson, Ferrari, US Polo and Marks & Spencer are listed with Myntra.
The encouragement for this road show had com from the thrilling response that its latest international offering of Forever 21 brand has garnered. The brand was launched earlier this month and generated sales of almost Rs 80 lakh on the first day itself.
Myntra's present share from its international brands makes for about 5% of its total revenue, and the Flipkart-owned company wants to increase it to 15% in the next 12-18 months.

Narayanan also told that Myntra would be inviting global fashion experts so that they can educate its consumers about fashion and their respective brands. This would also help Myntra in growing fashion business on its site.

Image source