Apple Watches are starting to be delivered today for people around the world who ordered them. Initial orders for the device were online-only - you couldn't walk into an Apple Store and buy one.
Here's what it looks like to open up an Apple Watch box:
It arrives in a heavy, rectangular box. It doesn't say Apple on the side.
Business Insider / James Cook
But here's a clue: It has the same neat tear-off strip as other Apple boxes.
Business Insider / James Cook
Open the box up and you'll see the white Apple Watch box. It's hard to make out in this photo, but there's a raised Apple Watch logo on the top.
Business Insider / James Cook
You're not done opening boxes yet. Inside the card white box is a heavy plastic box with the Watch inside. It feels suitably hefty.
Business Insider / James Cook
And in there is your watch. Here's mine: The 38mm white Apple Watch Sport:
Business Insider / James Cook