Music is driving Instagram in a very unique way

For the past five years, music has become the soul of Instagram where some of the world’s best artists have come together to connect with the world. The Instagram community has grown to more than 400 million users, and music continues to be one of the top topics the users are most passionate about.

In April 2015 Instagram launched @music, an account dedicated to music lovers. And since then musicians have taken to Instagram to tell their stories and some native artists even break their music here.

A study by Nielsen and Instagram Music analyzed the behaviour of Instagram users and here are the most interesting results.

Instagram Users are Music Fans

Instagram users spend more money on music and devote more time listening to music. The first part of the Nielsen study found that Instagram users are 42% more likely to spend money on music during the year, in comparison to the general population’s annual music spending habits.

Pop leads the spot followed by hi-hop or rap.

Instagram Users Stream More Music

Instagram users are twice as likely to pay for streaming.

Instagram Users Love Live Music

During live music events, Instagram is the number 1 platform for music fans, festival-goers and artists.

The study was published by Lauren Wirtzer-Seawood is Head of Music Partnerships at Instagram in a blog.

(Image credits: Reuters, cuepoint-nielsen)