The top position could soon go to Delhi-NCR, and it shows how rapidly the region is rising in ads business, and how stagnant Mumbai has become.
Talking about Mumbai’s glorious past, it generated Rs 3,634 crore in advertising revenues across print, television and radio even a decade ago. These media made up about three-fourths of India’s total advertising expenditure; the rest being outdoor, digital and cinema.
In comparison, Delhi-NCR’s ad spend was Rs 2,780 crore that year only about 75% of Mumbai.
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However, the scene began to change in the past few years, leading to bridging the gap between these two figures now. In 2016, ad revenue for TV news from Delhi-NCR surpassed Mumbai for the first time ever.
If this trend continues, Delhi-NCR could grab the top spot this year itself. However, in case Mumbai recovers from last year’s decline, the displacement will take longer.
This shift shows how the nation’s political capital is treading towards becoming its business capital as well.
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However, Mumbai still remains the preferred location for shooting TV commercials and digital films, possibly because of the pool of models and actors there, given that it houses Bollywood.
(Image source CommonFloor)