MoviePass hinted that changes could be coming to its popular $10-a-month service

Business Insider

MoviePass.

• New MoviePass terms of service say the company can change the number of times a member is eligible to watch movies per month at any time.
• If a price change were to happen it would occur prior to a billing cycle.

As Hollywood continues to wait and see if MoviePass will be a viable business model, or just the latest movie fad, the service that allows you to watch one movie a day for $9.95 per month might be hinting that changes are coming.

MoviePass recently updated its terms of service, and CinemaBlend caught a specific tweak in the language (specifically in paragraph 2.4). 

"MoviePass reserves the right to change the rules of movie-going attendance and ticket availability to members in connection with the Service at anytime," the TOS states. "MoviePass reserves the right to change from time to time the number of eligible movies a member can see per month. MoviePass reserves the right to offer members a new price option if they exceed watching a certain amount of movies per month."

To some, this sounds like obvious language for MoviePass to add - if for any reason it comes across a user who abuses the service. However, others see it as the start of the company changing its too-good-to-be-true deal for movie lovers. Specifically concerning is the line about the number of movies a member can see per month.

"You have heard of 'Use it or lose it?' This sounds more like 'Use it too much and you might lose it,'" wrote CinemaBlend.

But you don't have to worry about being hit with a price change mid-month. According to the terms of service, "You will be notified of any price changes made to the terms of service prior to your next billing cycle, at which point you would have 14 days to opt-out of the Service and terminate your subscription."

MoviePass declined to comment.