Mountain Dew will be airing its first Super Bowl ad in over 15 years this Sunday.
The consensus? It's strange. Really, really strange.
The ad showcases a monstrous Frankenstein-like creature dubbed PuppyMonkeyBaby, with a baby's legs, a monkey's torso, and a puppy's head.
Look at it:
If that's not enough, the humanoid starts uttering, "PuppyMonkeyBaby" as it dances around a living room floor before licking a man's face.It's all to promote a new Mountain Dew beverage called Kickstart, which combines "DEW, real fruit juice, and a kick of caffeine." The message here is supposed to be that the combination of three "awesome" things (like a puppy, monkey, and baby) is better than one.
However, if Kickstart tastes anything how PuppyMonkeyBaby looks, I may pass.
If you think PuppyMonkeyBaby sounds terrifying, you're not alone.
Here's how fans are reacting to the ad on YouTube:
YouTube
YouTube
The nightmare comment was quite common:
YouTube
YouTube
YouTube
Super Bowl ads are all about creating the most memorable commercials. If Mountain Dew was aiming for something to get people to start talking, they succeeded.
Check out the ad below: