More Tweets Means Higher TV Ratings, Nielsen Says [THE BRIEF]

flickr "Scandal," starring Kerry Washington, is known for having a huge Twitter following.

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The more people are tweeting about a show, the higher its ratings are, says Nielsen. A study shows that for the 18-34 age bracket, a 4.2 percent increase in Tweets means a 1% ratings rise — and that's for a midseason show. It has already been noted that Twitter has drastically helped propel the ratings for "Scandal," on ABC.

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