More than 50,000 people want to get their hands on this wearable device for couples in long-distance relationships
Little Riot, a Telefónica-backed company, is looking to raise £75,000 ($113,000) for its "Pillow Talk" product, which picks up a user's heartbeat in real time and transmits it via a smartphone app to a device under the pillow of the user's partner's.
Pillow Talk, expected to retail at £59 ($89), consists of a wristband and a speaker. The wristband detects the user's heart rate, and the cushioned speaker quietly emits the partner's heartbeat.
"Pillow Talk is not a conventional wearable; it's not a fitness or sleep tracker or any sort of 'qualified self' product," said 28-year-old interaction designer Joanna Montgomery, the founder and CEO of Little Riot. "Pillow Talk is about communication and feeling connected to someone."
Little Riot believes Pillow Talk will prove popular with military families in which one person in the relationship is based overseas for long periods of time.
More than 50,000 people are on the waiting list for Pillow Talk, but the only Pillow Talk device that has been manufactured to date is a £600 prototype. Little Riot hopes to use the Kickstarter funding to get more Pillow Talk devices made.
Little Riot has already raised £250,000 from private investors and is one of several early-stage startups based out of Telefónica's London startup accelerator, Wayra.
Gary Stewart, director at Wayra UK, said: "This product meets the needs and wants generated by the ever growing complexity of the digital world by presenting a new and previously unexplored way for humans to interact with technology, creating an immerse experience which currently cannot be matched."