More than 50% people in Delhi sleep in their denims in Indian metros, according to this Westside Denim Survey

Winter or summer, day or night, casual or formal, denims are India’s go to outfit for Indians.

To measure the varying use of denims across demographics and how Indians use their favorite pair of jeans, Westside conducted the ‘Denim Survey’ across 6 Major cities in India. With a sample size of 1200 respondents, the survey questions ranged from how often Indians snooze in their denims to how they wash them, and their spending habits when it comes to picking up a pair of jeans.

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The survey surprisingly concludes that denim choices of men and women rest on similar tangents and are free of gender biases.

As per findings, 39.46% women and 41.76% men own 4 to 6 pairs of jeans, and both spend between INR 1,000 to 2,000 on their denims.
Hyderabad takes the cake when it comes to washing their denims, since it is the only metro where people wash denims once every week (45.59%) compared to other cities.

For long, denims are caught in the fashion debate of being slotted as either smart formals or smart casuals. The survey found that 47% of overall respondents wear denims every day.

The survey also throws up a shocking result that suggests that 62% above the age of 33 years prefer wearing denims to work.
For instance, an exciting slot of findings infer that while an overall majority of respondents say that they opt for a straight fitting pair of jeans, there are a few contrasting opinions when it comes to modernizing denim-wear. A solid 9% of respondents from Delhi prefer to wear ripped jeans, while only 1.85% from Chennai and 6.03% of them from Mumbai approve it as a desired trend.

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As for the love-hate relationship we have with bellbottoms, which have made a comeback this season, the style has found takers only in Pune, with 5.41% Puneites. As for the classic denim on denim look, Kolkata leads the way with 74.6% respondents preferring this look.

While the majority is usually an indicator of conclusiveness, the minority in this space has led us to observe a kinship amongst cities with respect to the kind of jeans these cities are adorning.

There are territorial tendencies when it comes to your favorite pair of Denims, with over 77% respondents saying that they will not share their jeans with anyone. As for ‘how jeans are treated’, overall a whopping 46.1% from the 6 cities where the research was conducted have admitted to snoozing in their denims.

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The Denim Survey was conducted online across cities such as Mumbai, Delhi, Bengaluru, Kolkata, Chennai, Hyderabad, and Pune among people in the age group of 18 to 32 years and above.