When you find yourself positively stumped by a creative obstacle, there are the conventional methods of attack – dream something up by yourself, or maybe hire a professional to take care of the problem from beginning to end.
And then there are the more unique, off-the-beaten-path approaches.
Like taking magic mushrooms.
"It completely changes how you think," Reas told us. "About your problems, about yourself, everything. It forced me to ask, 'Is what I'm doing important?'"
With 4.5 million people using Circle so far, it would certainly seem so. This iOS and Android app aims to be your local network, showing you who and what is nearby. It can sort your friends by their various Facebook networks (high school, college, workplace) and lets you send them messages.
Reas isn't alone in his endorsement of the psychedelic experience. The list of public figures affected by mushrooms and similar
We're not endorsing this approach, of course. Magic mushrooms are illegal in most states.
Circle and its 10 employees have made the app available for free on iOS and on Android.