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Time spent on digital platforms, including desktop and mobile, saw massive gains over the last year. Digital time spent topped nearly 1.2 trillion minutes in June 2014, increasing by 24% over the same month last year, according to a report by comScore, analyzed by BI Intelligence.
- Time spent in mobile apps jumped over 50% in one year: Much of this growth came from mobile apps, with time spent on the medium reaching over 621 billion minutes, jumping by 52% from the prior year.
- That's 34 hours on average per month, for every U.S. inhabitant, or over one hour daily.
- Mobile web usage also increased: Time spent on mobile websites hit over 97 billion minutes, rising by 17% year-over-year.
- Time spent on desktop and laptop PCs remained flat during the period: It topped nearly 481 billion minutes, after growing by just 1% from the prior year.
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Social media apps dominate mobile app usage. Facebook, for instance, was the most popular mobile app in June in terms of unique monthly visitors, according to comScore.
Here's a look at the most popular mobile apps by audience numbers in June 2014:
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